Apple(US:AAPL) Xin Lang Cai Jing·2026-01-24 14:29Core Insights - Apple is launching a promotional event on Tmall from January 25, 2026, to February 11, 2026, as part of the annual shopping festival [1] - The promotion includes a significant discount on the 256GB iPhone Air, reducing its price from 7999 yuan to a promotional price starting at 5499 yuan, representing a total discount of 2500 yuan [1] - Apple has conducted multiple promotional activities in the past month, including a limited-time price reduction for the iPhone 17 Pro and iPhone 17 Pro Max in December 2025 [1] Summary by Category Promotions - The Tmall annual shopping festival will feature discounts on various Apple products, with the iPhone Air being a highlight [1] - The iPhone Air's price will be reduced by 2000 yuan, with additional subsidies bringing the effective price down to 5499 yuan [1] Recent Activities - Apple has been active in the promotional space, having initiated several discount campaigns recently [1] - The company previously offered limited-time price reductions on its high-end models, specifically the iPhone 17 Pro and iPhone 17 Pro Max, in December 2025 [1]