人民网：烟火气里品荆楚 地理标志年味浓

Group 1 - The "2026 Hubei Geographical Indication Carnival" commenced in Wuhan on January 23, featuring 105 geographical indication agricultural products from 123 enterprises across 17 cities in Hubei, aimed at igniting consumer enthusiasm for local products during the festive season [2] - The event showcased popular local products such as the golden, juicy Zhi Gui navel oranges and the tender Hongshan vegetable, which became sought-after items for the New Year celebrations, with long queues forming at various stalls [2] - The carnival combined culinary experiences with cultural education, featuring interactive sessions and informative displays that revealed the quality stories and identity markers behind geographical indications, as well as tourism routes linked to local specialties [2] Group 2 - The live broadcast area next to the main stage was lively, with local officials promoting their hometown products, effectively bridging the gap between geographical indication products and consumers through storytelling [3] - The event, running until January 24, serves as a comprehensive celebration of local culture and commerce, contributing to rural revitalization and enhancing the Hubei brand [3] - Participants expressed that bringing home geographical indication products enriched their festive experience, highlighting the cultural significance and authenticity of Hubei flavors [3]