“铁路+”“古镇+”各地文旅新场景新业态“多点开花”引爆消费热情

Group 1 - The winter tourism market in China is actively creating new scenarios and expanding new business formats to enhance travel experiences and boost winter tourism [1] - Special tourist trains for ice and snow tourism have been launched in multiple regions, providing diverse travel experiences for visitors [4] - In Heilongjiang, a "Northeast Folk" themed train takes domestic and international tourists to Mohe, allowing them to immerse in the unique charm of Northeast culture and snow [4] Group 2 - Jiangsu is promoting tourism through cultural initiatives, extending the consumption chain by attracting visitors to ancient towns and intangible cultural heritage [5] - In Nanjing, a performance based on Suzhou Wujiang culture has drawn many visitors, igniting enthusiasm for on-site visits to Wujiang, with ticket holders receiving discounts on hotels and dining [8] - The ancient town of Xiaowan in Xuzhou is experiencing high foot traffic in its intangible cultural heritage street, with visitors expressing a preference for celebrating the New Year there over urban settings [11] Group 3 - In Shanghai, a bustling flower market attracts citizens looking to purchase festive flowers for the New Year [12] - In Beijing's Shunyi District, immersive floral displays provide a refreshing shopping experience for residents [13]