城市传媒：IP矩阵赋能文化新消费 跨界融合构建产业新生态

Core Viewpoint - The collaboration between the IP "I Am Not Eating for Free" and Qingdao Publishing under Urban Media marks a significant upgrade in their partnership, focusing on educational comic series aimed at youth, indicating a deeper integration of IP ecosystem operations by Urban Media [1] Group 1: IP Development and Strategy - Urban Media has shown a strong commitment to developing its own IP, with the "Youth Reading" cultural IP celebrating its 10th anniversary in 2025, having expanded from a single series to a matrix of 64 books across 20 categories, achieving over 10 million copies sold and nearly 300 million yuan in sales [2] - The "Youth Reading" brand aligns with national educational reforms, utilizing a unique strategy of "big authors writing small books" to cater to different age groups, thus enhancing both classic literature appreciation and character development [2][3] Group 2: Cross-Industry Collaboration - Urban Media's project "I Am Not Eating for Free" exemplifies a successful transition from traditional publishing to a full industry chain ecosystem, focusing on K12 education by integrating anime with subjects like physics and chemistry, achieving over 1.8 million copies printed and over 100 million yuan in sales by the end of 2025 [4] - The project has expanded its product matrix with new series and collaborations with other leading science IPs, enhancing its content ecosystem [4] Group 3: Digital Transformation and Technological Integration - Urban Media is pursuing a "culture + technology" integration strategy, digitizing traditional content and creating a diverse range of digital cultural products, including animated adaptations that have reached millions of families [5][6] - The company has developed immersive experiences like "Life Journey," which combines VR and AI technologies to transform abstract scientific knowledge into interactive learning experiences, breaking the limitations of traditional education [6] Group 4: Future Directions - Urban Media plans to continue deepening its IP strategy, focusing on original content, copyright operations, and cross-industry collaboration to build a more creative and interconnected ecosystem across cultural, educational, and technological fields [7]