99元涨到396元！刚上架就秒空

Core Insights - The "PUCKY Knock Knock Series" plush blind box launched by Pop Mart has gained significant popularity on social media due to its unique electronic sound feature, which transforms a traditional wooden fish into a modern stress-relief toy [7][9] - The blind box consists of 6 regular characters and 1 hidden character, priced at 99 yuan per box and 594 yuan for a full set. The initial sales led to a sell-out on the official website and a substantial markup in the resale market [9] - Following the product's success, Pop Mart's stock price surged over 6% on January 22, closing at 206 HKD per share, with a market capitalization reaching 276.4 billion HKD [13][16] Product Details - The "PUCKY Knock Knock Series" includes 6 regular characters and 1 hidden character, with a retail price of 99 yuan per box and 594 yuan for a complete set [9] - The hidden character "Success" saw its market price rise from 99 yuan to 396 yuan, a 300% increase, while the most popular regular character "Wisdom" increased from 99 yuan to 209 yuan, a 100% increase [9] Market Impact - On January 21, Pop Mart announced a share buyback of 500,000 shares for a total of 96.49 million HKD, marking the second buyback within the week, with a cumulative buyback amount nearing 350 million HKD [14] - Morgan Stanley projects that Pop Mart's net profit will reach 12.6 billion RMB by 2025, supported by a strong cash flow of 20 billion RMB at the end of the previous year [14]