2025年中国化妆品市场交易额突破1.1万亿元

Core Insights - The Chinese cosmetics market is projected to exceed 1.1 trillion yuan (approximately 1104.245 billion yuan) by 2025, with a year-on-year growth of 2.83% [1] - Domestic brands have seen their market share grow for five consecutive years, surpassing 50% in 2022 and expected to reach 57.37% by 2025 [1] - In terms of brand competition, Chinese brands are expected to generate a total transaction amount of 268.863 billion yuan by 2025, significantly outpacing brands from other countries [1] Market Dynamics - The top 1000 brands in online transactions show that French brands rank second with a transaction amount of 75.541 billion yuan, holding a market share of 16.12% [1] - American, Japanese, and South Korean brands rank third to fifth with transaction amounts of 55.033 billion yuan, 29.931 billion yuan, and 18.724 billion yuan, respectively, with market shares of 11.74%, 6.39%, and 4.00% [1] - Other countries' brands collectively account for 4.38% of the market [1] Channel Performance - Online channel transactions are expected to reach 721.773 billion yuan by 2025, reflecting a year-on-year growth of 4.45% and a market share of 65.36% [1] - Offline channel transactions are projected at 382.472 billion yuan, showing a slight decline of 0.08% and a market share of 34.64% [1] Industry Trends - The "Matthew Effect" is intensifying, with over 60% of the top 500 brands experiencing positive growth, while only about 26% of brands ranked below 500 show growth [2] - The number of brands expected to be eliminated in 2025 is 26,941, representing 41.08% of the total active brands, while 17,076 new brands are anticipated to enter the market [2] - The industry is at a critical transformation point, shifting from "total expansion" to "structural optimization," indicating a move towards deeper competition and higher quality development [2]