Apple(US:AAPL) Xin Lang Cai Jing·2026-01-25 07:38Core Viewpoint - Apple has initiated a significant promotional campaign, including substantial price reductions on its products, particularly the iPhone Air, amid declining sales and market share in China [2][11]. Group 1: Promotional Activities - Apple has launched a New Year promotional event, offering discounts of up to 2000 yuan on the iPhone Air, with potential total savings reaching 2500 yuan in certain regions [2][19]. - The promotional campaign has seen Apple implement three major price cuts in the last 50 days, leading to customer dissatisfaction and calls for price adjustments from consumers [8][21]. - The iPhone Air series has seen a uniform price drop of 2000 yuan, with additional regional subsidies available for certain users [5][19]. Group 2: Sales and Inventory - Despite claims of limited stock, Apple customer service indicated that there are no strict sales limits on the promotional products, and customers can generally purchase them [7][20]. - The promotional event has set specific inventory limits, with approximately 130,000 units of iPhone Air and 200,000 units of iPhone 17 Pro/Pro Max available [6][19]. Group 3: Market Performance - Apple's revenue in the Greater China region has declined by 3.6% year-over-year, contrasting with growth in other regions, marking China as the only market with a revenue drop [11][24]. - The decline in sales has been attributed to a slowdown in product innovation and high pricing strategies that reduce consumer appeal [11][24]. - Complaints regarding Apple's services have surged, with over 1000 complaints in the last 30 days, indicating issues with local market responsiveness [12][25]. Group 4: Competitive Landscape - The competitive landscape in the Chinese smartphone market has intensified, with local brands like Huawei rapidly innovating in areas such as foldable screens and fast charging, further eroding Apple's market share [14][27].