西贝贾国龙认错！

Core Viewpoint - The founder of Xibei, Jia Guolong, acknowledged his mistakes during the pre-prepared food controversy, emphasizing the importance of listening to customer feedback and admitting to impulsive decisions that negatively impacted the company [1][2]. Group 1: Acknowledgment of Mistakes - Jia Guolong identified three main errors: confronting critics directly, opening the kitchen to public scrutiny, and using inappropriate language in a group chat [1]. - He expressed that the biggest mistake was neglecting customer voices, which led to significant personal and business stress, including reliance on sleeping pills for 40 consecutive days [2]. Group 2: Definition of Prepared Foods - Jia clarified that according to national definitions, Xibei's offerings do not qualify as pre-prepared foods, as they involve final cooking steps at the restaurant [3]. - He explained that the frozen broccoli used in their dishes has a shelf life of 24 months but should be consumed within one month of production, emphasizing the quality of their ingredients [3][4]. Group 3: Business Strategy Adjustments - In response to the controversy, Xibei is implementing measures to regain customer trust, including issuing dining vouchers and reducing menu prices by nearly 20% [4][5]. - The average customer spending has been reduced from 92 yuan to 75 yuan, with a commitment to maintain these lower prices long-term [5]. - Xibei has also slowed down its store expansion, focusing on stabilizing existing locations and ensuring compliance with regulatory standards, having undergone over 80 inspections without violations [6].