年宵花“花”式上新成为节日消费市场“当红”产品

Core Insights - The main highlight of this year's flower market in Beijing is the "Five Flower Horse," which symbolizes good wishes for the upcoming Year of the Horse [1][4] - A total of 21 million pots of New Year flowers are expected to be available in Beijing before and after the Spring Festival, featuring flowers from ten major production areas across the country [6] Group 1: Market Trends - The "Five Flower Horse" features five colorful ceramic horses, each carrying a pot of seasonal flowers, representing a creative gift for the New Year [2][4] - A new trend in the flower market is the rise of "small fresh" flowers, with the elegant and cute Paphiopedilum (commonly known as slipper orchids) becoming a popular choice among young consumers and urban professionals [7] Group 2: Product Development - The cultivation of Paphiopedilum has significantly improved due to years of research and breeding, transitioning from a rare plant priced near a thousand yuan to a more affordable consumer product priced around a hundred yuan per pot [8] - The flower exhibition features over 20 new varieties and nearly 10,000 pots of azaleas, showcasing innovation in flower arrangements led by experienced representatives [10]