AUCMA(SH:600336) Ge Long Hui A P P·2026-01-25 08:45Core Viewpoint - The company, Aucma (600336.SH), is expected to report a significant increase in losses for the fiscal year 2025, with projected net profit attributable to shareholders ranging from -170 million to -220 million yuan, compared to the previous year [1] Financial Performance - The anticipated net profit excluding non-recurring items for 2025 is estimated to be between -192 million and -242 million yuan [1] - The company has experienced a decline in overall revenue and a decrease in gross profit, leading to an expanded operating loss [1] Strategic Initiatives - The company is actively implementing the "Internet + Full Cold Chain" development strategy, which has resulted in good growth in revenue and profit from the smart cold chain industry [1] - Aucma is accelerating its "going out" strategy, focusing on localized marketing, global key account expansion, and the internationalization of its own brand, achieving positive progress [1] Market Challenges - The smart home appliance sector has faced several adverse factors, including insufficient effective demand in the domestic market, diminishing marginal effects of the "old-for-new" national subsidy policy, fluctuations in bulk raw material prices, and intensified industry price competition [1] - Due to these challenges, the company's operational performance has not met expectations [1] Asset Management - The company has conducted impairment tests on various assets, including receivables, prepayments, and inventory, based on a principle of prudence, and has provisioned for impairment on assets showing signs of impairment [1]