Apple(US:AAPL) Xin Lang Cai Jing·2026-01-25 09:22Group 1 - Apple has launched a new promotional campaign, offering significant discounts on products, particularly the iPhone Air, with a price reduction of 2000 yuan, and additional regional subsidies that can total up to 2500 yuan, representing a discount of over 30% [1][4] - The promotional event is characterized by limited stock claims, with specific quantities mentioned for various models, such as 20,000 units of iPhone 17 Pro/17 Pro Max and 13,000 units of iPhone Air, but customer service indicates that these products are generally available for purchase [4][5] - This marks the third major price reduction by Apple in the past month, following similar promotions in December and mid-January, which have led to customer dissatisfaction and calls for price adjustments from consumers who feel "betrayed" by the rapid price changes [6][7] Group 2 - Apple's revenue in the Greater China region has been declining, with a reported revenue of $14.493 billion in the fourth fiscal quarter of 2025, down 3.6% from $15.033 billion in the same period last year, making it the only market with a revenue decline [9][10] - The decline in sales is attributed to several factors, including a slowdown in product innovation, limited upgrades to key models like the iPhone, and a high pricing strategy that reduces appeal to average consumers [9][10] - Complaints regarding Apple's software ecosystem have surged, with over 1,000 complaints in the past 30 days, indicating a need for better localization and responsiveness to consumer demands compared to competitors like Huawei and Xiaomi [10][11]