“红”草莓终于卖出了“甜”价钱

Core Insights - The article highlights the transformation of Caizi Village in Chengdu, where local strawberry production has been revitalized through innovative marketing strategies and community engagement, leading to increased income for villagers [1][2][3]. Group 1: Economic Impact - The average disposable income of villagers exceeds 31,000 yuan, and the collective economic income has surpassed 1.2 million yuan, indicating significant economic growth in the area [1]. - In 2023, the wholesale price of strawberries had previously dropped below 10 yuan per kilogram, causing financial distress for farmers despite good harvests [2]. Group 2: Community Initiatives - The introduction of a self-media account "Caizi Xingnong" aimed to promote local strawberries through live streaming and social media, which has become a key marketing tool for the village [2][3]. - The success of a local farmer, Wang Lianqun, who implemented these marketing strategies, served as a model for other villagers, shifting their mindset from dependency to proactive engagement in the market [3]. Group 3: Agricultural Development - The village has established a standardized production model, including unified production standards and a traceability system, which has led to the development of over 50 large-scale strawberry growers [3][4]. - New product lines such as strawberry noodles and strawberry coffee have been developed, extending the marketability of strawberries throughout the year [4]. Group 4: Logistics and Distribution - A rapid logistics network has been developed, enabling next-day and same-day delivery services, which supports the online sales and community marketing efforts [5]. - The establishment of high-standard picking gardens enhances visitor experience, encouraging tourism and direct sales [5]. Group 5: Branding and Market Reach - A three-tier regional public brand system has been formed, enhancing the visibility and reputation of Caizi Village strawberries in broader markets [6]. - The village's marketing efforts have successfully connected local farmers with a wide range of consumers, showcasing the potential of rural revitalization through innovative practices [6].