得利斯上海运营中心启用 加速品牌国际化

Core Viewpoint - Shandong Delisi Food Co., Ltd. has officially launched its Shanghai operation center and flagship store, marking a new phase in its strategic layout in the East China market, aiming to enhance its national and international presence [1] Expansion into Southern Market - The establishment of the Shanghai center represents a strategic upgrade for Delisi, allowing deeper penetration into the southern market, where its operations have been relatively weak [2] - The total investment for the Shanghai operation center is approximately 93.06 million yuan, integrating R&D, marketing, and brand promotion functions, with a focus on innovation in both Chinese and Western prepared foods [2] - Industry experts suggest that strengthening R&D through the Shanghai center will enable Delisi to launch more innovative and differentiated products, catering to diverse consumer dietary needs [2] New Retail Business Development - The Shanghai center is also tasked with advancing the company's new retail business, leveraging Shanghai's mature e-commerce and new media ecosystem [3] - Delisi's new retail division is projected to exceed 100 million yuan in sales by 2025, with the center expected to enhance online channel operations and accelerate the integration of online and offline businesses [3] - The project reflects a shift from a traditional "sales-driven" model to an "operation and brand-driven" approach, enhancing market responsiveness and resource coordination [3] Acceleration of Internationalization - Concurrently, Delisi is making significant strides in its internationalization strategy, establishing key partnerships in multiple European countries, thereby creating a comprehensive sales network across Western, Southern, and Central Europe [4] - The Shanghai operation center is expected to facilitate Delisi's international business development, allowing for more efficient engagement with international channels and exploration of localized product strategies [4] - The overseas market is seen as a critical growth opportunity amid increasing domestic competition and profit pressures in the prepared food industry [4] Dual Strategy of Domestic and International Expansion - The dual strategy of "Shanghai landing + overseas expansion" aims to create a synergistic effect through the accumulation of capabilities in key domestic regions and proactive international market positioning [5] - This strategy is anticipated to elevate Delisi from a regional prepared food enterprise to a global food group, enhancing its competitive edge through a combination of technology, brand, and channel advantages [6]