Media firms look beyond the home screen, eye eyeballs offshore

Core Insights - Indian media firms are seeking growth opportunities abroad due to revenue pressures in the domestic market [1][2] - Global partnerships are being formed to tap into higher-paying diasporic audiences [1][5] Industry Trends - The Indian media and entertainment market is experiencing challenges with low subscription prices, pressured advertisement rates, and intense competition [2][6] - Companies are diversifying their portfolios by exploring international markets, which offer better monetization opportunities [5][13] Strategic Partnerships - IN10 Media Network's MovieVerse Studios has partnered with Beacon Media to create a global content alliance focused on stories from the Global South [3][7] - SonyLIV has announced a partnership with YouTube TV to expand its subscription services in multiple countries [3] Revenue Potential - Overseas users can contribute up to 40% of overall revenues for some platforms, highlighting the financial incentive for global expansion [4] - Diaspora-heavy markets provide higher per-user revenue compared to the Indian market [5][9] Content Creation and Distribution - The partnership with Beacon Media aims to produce culturally relevant content for digital-first platforms [7][8] - Indian content has an existing audience in markets like the US, UK, and Australia, which can lead to increased licensing and distribution opportunities [9] Challenges in Global Expansion - Adapting storytelling and marketing strategies for international audiences is crucial, as what works in India may not resonate abroad [11] - The global market is competitive, requiring sharper curation and branding to stand out against various international productions [12]