春节将至，智利车厘子掀起消费热潮成抢手年货

Core Insights - The "Chilean Cherry Ice Festival" will commence at various retail channels across China starting from December 2025, aiming to promote Chilean cherries as a seasonal winter fruit [1][3]. Group 1: Event Overview - The festival is initiated by the Chilean Fruit Exporters Association's Cherry Committee, combining modern consumption with traditional festive gifting and family gatherings to highlight the unique value of Chilean cherries in winter [3]. - Major national and regional retailers have begun terminal launch activities, including stores in Kunshan, Changsha, Shenzhen, Guangzhou, Zhengzhou, and Chengdu [1]. Group 2: Consumer Behavior - There has been a significant increase in the offline sales of cherries, with some stores experiencing stock shortages during weekends, indicating strong consumer demand [6]. - Consumers are starting to purchase New Year goods earlier this year, contributing to the increased sales of cherries [6]. Group 3: Market Positioning - Charif Christian Carvajal, the Eurasian Market Director of the Chilean Fruit Exporters Association, noted that the peak supply of Chilean cherries to China has passed, and supply will be limited during the Spring Festival due to the late timing of the holiday [8]. - Claudia Soler, Executive Director of the Chilean Cherry Committee, emphasized that Chilean cherries are an ideal winter fruit for Chinese families, highlighting their quality control and nutritional benefits [10]. Group 4: E-commerce Trends - An e-commerce platform manager reported a rapid increase in search keywords related to Chilean cherries, with sales achieving double-digit growth driven by online mechanisms such as live streaming [12]. Group 5: Supply Chain Dynamics - Due to adverse weather conditions in Chile and an earlier harvest period, the supply of Chilean cherries for the 2025/26 season is expected to be concentrated in a shorter timeframe in January, with reduced supply anticipated in February [15].