最高优惠2500元！上市仅3个月，苹果新机迎史上最大促销

Core Insights - Apple has initiated a significant promotional discount on the iPhone Air, reducing its price by 2500 yuan to a final price of 5499 yuan, marking the largest price drop for a new iPhone model in history [1] - The iPhone Air, launched on October 22, 2025, is Apple's thinnest iPhone to date, weighing only 165 grams and measuring 5.6 millimeters in thickness [1] - Despite the promotional efforts, global sales of the iPhone Air have been underwhelming, with sales reaching only about one-third of Apple's initial expectations, leading to a production cut of 50% shortly after its launch [2] Pricing and Promotion - The original price of the iPhone Air 256GB version was 7999 yuan, with the current promotional price starting at 5999 yuan after a direct discount of 2000 yuan [1] - The final price of 5499 yuan falls within the range eligible for government subsidies, which adds an additional 500 yuan discount [1] - The promotional sale is limited to 13,000 units, indicating a controlled inventory strategy rather than an open stock clearance [2] Market Performance - The iPhone Air's sales performance has not met Apple's expectations, prompting a significant reduction in production plans shortly after its release [2] - The upcoming earnings report on January 29, 2026, is anticipated to provide insights into the sales performance of the iPhone Air since its launch [3]