理财收益率跌破2% 去年1800万投资者跑步入场

Core Insights - The report indicates that the wealth management market in China has reached a total size of 33.29 trillion yuan, with 3.34 trillion yuan raised in new products during 2025, marking a significant growth in the sector [1][2] Group 1: Market Size and Growth - As of the end of 2025, there are 159 banks and 32 wealth management companies offering a total of 4.63 million products, an increase of 14.89% from the beginning of the year [2] - The total size of the wealth management market increased by 3.34 trillion yuan, representing an 11.15% growth compared to the end of 2024 [2] - The growth in wealth management products has exceeded 3 trillion yuan for the second consecutive year, with quarterly growth observed in the latter half of 2025 [2] Group 2: Product Structure and Composition - Fixed-income products remain the dominant category, accounting for 97.09% of the total market size, while mixed products have seen a slight increase in both scale and proportion [3] - The proportion of closed-end products with a maturity of over one year has risen to 70.87%, indicating a trend towards longer-term investments [2][3] - The asset allocation within wealth management products has shifted, with a notable increase in public funds and a decrease in direct equity and bond allocations [7][8] Group 3: Investor Behavior and Preferences - Despite a decline in average yields, the number of investors holding wealth management products has increased by approximately 18 million, reaching 143 million by the end of 2025 [4][5] - The average yield of wealth management products fell to 1.98%, a significant drop from 2.65% in 2024, reflecting the low-interest-rate environment [4][5] - There is a notable shift in risk preferences among individual investors, with an increase in the proportion of those with higher risk tolerance [6] Group 4: Future Outlook - Analysts predict continued growth in the wealth management market, with expectations of an increase of over 3 trillion yuan in 2026, driven by demand for mixed products as bond yields remain low [3][4] - The competitive landscape may lead to increased pressure on wealth management firms to adjust their asset allocations and product offerings to meet investor expectations [8]