上市仅3个月 苹果iPhone Air降价2000元促销

Group 1 - Apple has launched a significant New Year promotion, with the iPhone Air's price dropping by 2000 yuan, making the final price as low as 5499 yuan, a discount of over 30% from the original price of 7999 yuan [1] - Other Apple products are also seeing discounts, including up to 300 yuan off the iPhone 17 Pro and 17 Pro Max, 1200 yuan off the MacBook Air, and 1000 yuan off the iPad Air [1] - The substantial price cut for the iPhone Air is unprecedented for a newly released model, indicating a shift in Apple's pricing strategy [1] Group 2 - The underperformance in sales of the iPhone Air, reaching only about one-third of Apple's highest expectations, has led to a reduction in its production plan by half [2] - Analysts note that the iPhone Air's pricing is too close to the iPhone Pro series while offering lower specifications, contributing to its poor market performance [2] - The late release of the iPhone Air and its balance between thinness and functionality have negatively impacted its market reception, although it remains significant for Apple's exploration of ultra-thin designs [2] Group 3 - Domestic brands like Honor, Lenovo, Huawei, Xiaomi, and Glory are rapidly expanding in the smartphone market, with Honor recently launching the Magic8 Pro Air, which is lighter than the iPhone Air [3] - In 2025, Apple held a 16.2% market share in China, while Huawei led with 16.4%, indicating a decline in Apple's market position [3] - Apple's revenue in the Greater China region has shown a decline, with a 3.6% drop year-on-year in Q4 of fiscal year 2025, and a total revenue of 64.377 billion USD for the fiscal year, down 3.8% [3] Group 4 - The current New Year promotion, particularly the significant price cut for the iPhone Air, is seen as a desperate measure to address market challenges amid rising competition from domestic brands [4] - The ability of Apple to adjust its strategy and regain market share in the face of increasing competition remains uncertain [4]