“中国茅台对您说”之五文化篇：活态流转——茅台文化的守与兴

Core Perspective - The Ministry of Industry and Information Technology has drafted guidelines to transform the liquor industry from a "restricted industry" to a "cultural treasure" that embodies civilization, with a focus on high-quality development from 2026 to 2030 [1] Group 1: Historical and Cultural Significance - Moutai Town, known as the "source of Moutai liquor," is a national key cultural heritage site and produces 600 tons of base liquor annually, showcasing a rich cultural history through various events and festivals [1][2] - The region has a unique microclimate and soil conditions that have historically supported winemaking, with roots tracing back to the Shang and Zhou dynasties [2] - The "Moutai liquor source" has been recognized as a national key cultural heritage site since 2013, preserving over 150 years of winemaking history [2][3] Group 2: Traditional Craftsmanship and Innovation - The production process at "Moutai liquor source" is described as "living heritage," where traditional techniques are actively practiced and preserved, supported by modern monitoring technologies [3] - Moutai's winemaking technique has been recognized as a national intangible cultural heritage since 2006, emphasizing its deep connection with ecological rhythms [4] Group 3: Cultural Events and Community Engagement - The Moutai Wine Festival, which has been celebrated for 23 years, marks the beginning of the new production year and serves as a platform for passing down winemaking traditions [5] - The "Duanwu Respecting Wheat Ceremony," recently recognized as an intangible cultural heritage, highlights the seasonal practices tied to winemaking and community involvement [6] Group 4: Cultural Dissemination and Future Vision - The "China Wine Culture City" in Moutai Town exemplifies the integration of historical industries with cultural tourism, featuring architectural styles from various Chinese dynasties and advanced exhibition techniques [7][8] - The ongoing development of the China Wine Culture City aims to create a leading museum that supports the living transmission of wine culture, reflecting the company's values of respecting nature and community [8]