市文物局局长张立新：将启动琉璃河遗址申遗前期工作

Core Viewpoint - Beijing is focusing on cultural heritage preservation and utilization, particularly in relation to the central axis and archaeological sites, with significant plans for the upcoming years [1][2][4]. Group 1: Cultural Heritage Protection and Utilization - The successful application for the Beijing central axis as a UNESCO World Heritage site has led to the implementation of protective regulations and action plans, including 45 key tasks for the next three years [2][4]. - In 2025, the completion of the protection and display project for the Xianlong Altar is planned, along with the establishment of heritage markers at 15 sites along the central axis [2][3]. - The promotion of cultural heritage through exhibitions and volunteer programs aims to enhance public engagement and awareness, with 1,286 volunteers recruited for the central axis protection efforts [3][4]. Group 2: Museum Development and Cultural Innovation - By 2025, it is projected that over 100 million visitors will attend museums in Beijing, with ongoing reforms to improve service quality and visitor experience [5][6]. - The establishment of the Great Wall Museum is set for 2026, alongside legislative efforts to enhance museum regulations and deepen institutional reforms [6]. - The "Beijing Museum Season" will feature various cultural activities and exhibitions, integrating modern technologies like VR and AR to enrich visitor experiences [5][10]. Group 3: Archaeological Projects and Future Plans - The archaeological work at the Liuli River site has been recognized nationally, and efforts will continue to advance its application for World Cultural Heritage status [7][9]. - Plans for 2026 include extensive archaeological explorations and research at the Liuli River site, focusing on understanding the historical urban layout and significant findings related to the Yan state [9]. - The preservation and promotion of Yunju Temple as a significant cultural site will be prioritized, with efforts to support its application for the World Memory Heritage status [8][9]. Group 4: Cultural Products and Market Expansion - The "Beijing Museum" cultural brand has gained popularity, with successful product launches generating significant sales, such as the "Tian Gong Zao Jing" refrigerator magnet [10]. - In 2026, the focus will be on upgrading cultural products and expanding their market reach, with initiatives like the "Cultural Heritage in Beijing" series [10][11]. - Collaborative events and exhibitions will be organized to integrate cultural products into broader commercial and tourism activities, enhancing public engagement [10][11].