Sou Hu Cai Jing·2026-01-25 23:54Core Viewpoint - The "2026 Su Pin e Qi Gou New Year Goods Festival" and Nanjing's "Four Seasons Appointment · Digital Enjoy New Year" consumption season were launched to stimulate consumer spending through various promotional activities and themes [1][3]. Group 1: Event Overview - The event features over 400 unique promotional activities across the city, focusing on five key consumption themes: "Renewed Jinling," "Taste of Jinling," "Cloud Shopping Jinling," "Trendy Jinling," and "Cultural Jinling" [3][6]. - The festival aims to create a vibrant consumption atmosphere, attracting both local residents and tourists to enjoy the New Year festivities in Nanjing [3][6]. Group 2: E-commerce Participation - Major e-commerce platforms like Taotian and JD.com are promoting the festival with various consumer incentives, including discounts, subsidies, and live-streaming events to boost sales of local products [6]. - Other platforms such as Suning, Douyin, Meituan, and Xiaohongshu are also launching significant promotional campaigns to enhance consumer engagement and spending during the festival [6]. Group 3: Regional Collaboration - The event is part of a broader regional initiative, with neighboring cities like Zhenjiang, Yangzhou, and Huai'an also hosting their own themed consumption seasons to create a collective festive atmosphere [7]. Group 4: Cultural Integration - The festival includes cultural activities such as the Qinhuai Lantern Festival and various traditional performances, integrating cultural experiences with consumer activities to enhance the festive spirit [3][10]. - Special exhibitions featuring local handicrafts, such as Thangka and embroidery, are included to promote regional craftsmanship and support rural revitalization [9]. Group 5: Retail Innovations - Retailers are enhancing their promotional strategies with themed decorations, interactive entertainment, and exclusive consumer vouchers to attract shoppers [10]. - New stores and immersive cultural experiences are being introduced to create a dynamic shopping environment leading up to the New Year [10].