贾国龙：自己视频“爹味儿”很重，不再打造个人IP

Group 1 - The founder of Xibei Catering Group, Jia Guolong, has announced a return to core business operations and will no longer focus on building a personal brand [2] - Jia expressed doubts about his ability to create a personal IP, citing concerns about his emotional expression and the perception of his communication style [2] - Xibei is projected to incur cumulative losses exceeding 600 million yuan from September 2025 to March 2026 [2] Group 2 - The company plans to close 102 stores nationwide, which represents 30% of its total store count [2]