全球市占率 23.1%！乐欣户外通过聆讯 剑指港股 “钓鱼第一股”

Group 1 - The core viewpoint is that Lexin Outdoor International Limited, the world's largest fishing equipment manufacturer, is set to become the first fishing stock in the Hong Kong market through its listing process [1] - According to Frost & Sullivan, Lexin Outdoor holds a market share of 23.1% in the global fishing equipment market as of 2024, maintaining its leading position among the top five manufacturers, which collectively hold a market share of 34.7% [1] - In the Chinese market, Lexin Outdoor's share has increased from 23.4% in 2022 to 28.4% in 2024, demonstrating its strengthening industry leadership [1] Group 2 - Lexin Outdoor has developed a diverse product line, including over 10,000 SKUs that cater to various fishing scenarios such as carp fishing, competition fishing, lure fishing, fly fishing, and ice fishing [1] - The company operates under a three-pronged business model of OEM, ODM, and OBM, with products sold in over 40 countries and regions [1] - The acquisition of the UK-based carp fishing brand Solar in 2017 has significantly boosted Lexin Outdoor's OBM business, with Solar's sales expected to triple from 2018 to 2024 [1] Group 3 - The global fishing equipment market is experiencing rapid growth, with a projected compound annual growth rate of 9.5% from 2025 to 2029 [2] - In China, approximately 140 million active anglers are driving a transformation towards "leisure and social" fishing, leading to increased demand for specialized and scenario-based equipment [2] - Lexin Outdoor, as an industry leader, is positioned to accelerate its globalization and branding efforts through capital empowerment [2]