贾国龙：将回归一线，不再打造个人IP

Core Viewpoint - The founder of Xibei Catering Group, Jia Guolong, expressed a desire to return to frontline operations and abandon the creation of a personal brand, citing a lack of confidence in this area and a focus on improving service quality [2]. Group 1: Company Challenges - Xibei is expected to incur cumulative losses exceeding 600 million yuan between September 2025 and March 2026, leading to the closure of 102 stores, which represents 30% of its total outlets [2]. - The company has faced significant public scrutiny following a dispute with internet celebrity Luo Yonghao regarding "pre-made dishes," which intensified after the announcement of the store closures [2]. Group 2: Financial Developments - Xibei recently completed a new round of financing, with an undisclosed amount from investor Zhou Xuan Investment, which has garnered considerable attention [2]. - The company has added five new shareholders, increasing its registered capital from 89 million yuan to 102 million yuan, with Jia Guolong remaining the actual controller of the company [3]. Group 3: Future Plans - Despite current challenges, industry experts believe there is potential for Xibei to turn around, especially with new capital support [3]. - Jia Guolong indicated plans for an IPO by 2026, although he has expressed mixed feelings about the timing and feasibility of this goal [4].