边角料里“淘”出百亿产业

Core Viewpoint - The steel tape measure industry in Yu County, Henan, has evolved from a small-scale, family workshop model to a comprehensive industrial ecosystem, producing 1.5 billion units annually, accounting for 85% of China's market and over 65% of the global market, with an annual output value of 12 billion yuan [3][4]. Group 1: Industry Development - Yu County has over 2,000 steel tape measure companies, showcasing a complete industrial chain from R&D to production and sales [3]. - The industry has seen significant innovation, with companies introducing high-end products such as laser measuring tape and hollow steel tape measures, enhancing functionality and aesthetic appeal [4][7]. - The introduction of smart automation production lines has increased production efficiency by over 50% [6]. Group 2: Product Innovation - Companies are focusing on R&D to create differentiated and higher-quality products, responding to market demands and leading innovation [5][6]. - The hollow steel tape measure, which has 39 patents and a lifespan three times longer than standard models, has seen sales grow from 6 million units in 2022 to over 30 million units projected for 2025 [6][8]. - New product features include laser measurement modules and multifunctional designs, catering to diverse user needs [7]. Group 3: Market Expansion - Companies are actively expanding their market presence through cross-border e-commerce platforms, achieving stable shipments in the European and American markets [8][10]. - The establishment of a bonded logistics center in Yu County has facilitated steel tape measure exports, enhancing the region's foreign trade capabilities [9]. - Companies are also building overseas warehouses to improve product exposure and expedite shipping [9][10]. Group 4: Brand Development - The industry is shifting towards brand creation, with companies like Yu County's Xuan Shi focusing on building brand recognition and increasing product value [11][12]. - The dual-brand strategy allows companies to operate under different trademarks in domestic and international markets, enhancing brand presence [12][13]. - Efforts to participate in global exhibitions and obtain international certifications are underway to boost brand visibility and support high-end market transitions [13].