3 6 Ke·2026-01-26 03:28Core Viewpoint - The sudden dismissal of founder Chai Xiu from her positions at Miaokelando (600882.SH) marks a significant shift in the company's leadership and direction, indicating a potential end to the entrepreneurial spirit of the "Chai Xiu era" and a transition into a more structured management under Mengniu's influence [1][3]. Group 1: Leadership Changes - Chai Xiu was removed from her roles as Vice Chairman, General Manager, and legal representative, with the announcement emphasizing the term "dismissal" rather than a more amicable "resignation," suggesting a serious internal conflict [1][2]. - The new CEO, Kuai Yulong, previously served as CFO for five years and is characterized as a professional manager from the Mengniu system, indicating a shift towards a more corporate governance style [2][3]. Group 2: Financial Implications - The dismissal of Chai Xiu is linked to unresolved debts from a fund she established, which has resulted in significant financial repercussions for Miaokelando, with projected net profit reductions of 119 to 127 million yuan for 2025 [4][7]. - Kuai Yulong's strategy upon taking office involves clearing historical debts to start with a clean balance sheet, a common tactic among professional managers [7]. Group 3: Company History and Market Position - Miaokelando experienced rapid growth during Chai Xiu's leadership, particularly from 2018 to 2021, when the company capitalized on the emerging cheese market in China, leading to a tenfold increase in stock price [10][11]. - However, the company now faces a declining revenue trend, with an 8.99% drop reported in 2024, marking its first negative growth since going public [16]. Group 4: Competitive Landscape - The cheese market has shifted from a blue ocean to a red ocean, with increased competition and changing consumer preferences, particularly in the children's cheese stick segment, which is facing saturation [16][18]. - Kuai Yulong is expected to implement strategies focused on compliance, cost reduction through Mengniu's supply chain, and expanding B2B channels to adapt to the current market challenges [18]. Group 5: Future Outlook - The transition from Chai Xiu's leadership to a more structured management under Kuai Yulong raises questions about the company's ability to innovate and grow in a competitive market, potentially leading to a more stable but less dynamic future [19]. - While the company may become safer under Mengniu's governance, the loss of Chai Xiu's entrepreneurial spirit could hinder its ability to navigate future growth opportunities [19].