抖音主动“拆箱”，以技术赋能平台治理

Core Insights - Douyin announced 10 new initiatives at the "2026 Safety and Trust Conference," focusing on algorithm transparency, platform governance, and user services to enhance the safety and trust environment on the platform [2][3] Group 1: Transparency and User Engagement - Douyin's efforts in transparency aim to address public concerns about algorithmic control, which has been perceived as a "black box" leading to issues like "information cocoons" and "traffic manipulation" [3] - The launch of the Safety and Trust Center website has resulted in over 1.5 million visits, indicating a strong public interest in understanding algorithm principles and addressing concerns [3] - Collaborations with creators to produce educational content about algorithms aim to transform users from passive recipients to active participants in understanding platform operations [3][5] Group 2: Governance and Rule Development - Douyin published over 120 governance announcements throughout the year, showcasing cases of AI misuse, online violence, and other governance issues, thus promoting a more transparent governance process [5] - The platform has invited experts and creators to participate in discussions on new regulations, fostering a multi-faceted approach to rule-making [5] Group 3: Proactive Management of Controversial Content - Douyin has implemented advanced technology to reduce the time taken to identify and respond to rumors from days to hours, resulting in a 90% decrease in rumor exposure and a 74% drop in reports [7][9] - The introduction of the "Community Hotspot Information and Account Governance Rules" aims to actively manage controversial content and correct misinformation during sensitive events [7] Group 4: Challenges and Future Directions - The complexity of online content governance is highlighted by the challenges in defining boundaries for online violence and the subjective nature of such definitions [10] - Douyin is working to balance technical interventions with user rights protection, particularly in managing emotional and controversial discussions [10][11] - The platform recognizes the need for sustainable governance, requiring ongoing investment in technology and human resources to combat issues like black market activities and to support quality content creation [11]