Core Insights - BMW is launching a series of upgraded models for 2026, including special "Year of the Horse" editions, to resonate with Chinese consumers and celebrate the Lunar New Year [1][7][10] Product Upgrades - The 2026 BMW X5 will feature an upgraded intelligent driving assistance system, Harman Kardon premium sound system, and heads-up display as standard across all models, enhancing the luxury experience [3] - The 2026 BMW X3 long-wheelbase version will come with a standard "Blackout Package," giving it a sportier appearance aimed at younger consumers [3] - The 2026 BMW 3 Series, in both fuel and electric versions, will upgrade its standard features to include parking assistance Plus, electric lumbar support, heated front seats, and comfort access [5] Special Editions - BMW will introduce "Year of the Horse" limited editions for select models, incorporating elements of Chinese culture and symbolism, which aligns with the brand's driving pleasure ethos [7][10] Future Developments - In 2026, BMW will launch the new generation BMW iX3 long-wheelbase version, featuring advanced driving systems and the innovative panoramic iDrive, aimed at enhancing user experience in China [8] - The collaboration with Momenta for a comprehensive driving assistance feature will cover both highways and urban roads, providing a seamless travel experience for customers [8] Commitment to the Chinese Market - BMW emphasizes its long-term commitment to the Chinese market through systematic product value upgrades and culturally resonant offerings, reflecting its dedication to understanding and serving local consumers [10]
宝马加“马”贺新春 多款主力车型配置升级 限定“马年版”车型即将上市