错版马茅与更正版同价，生肖酒跌价趋势难止

Core Viewpoint - The market for the misprinted Year of the Horse Moutai has cooled down quickly after an initial surge, with prices stabilizing and not showing the expected appreciation, indicating a return to rationality in the zodiac liquor market [1][3]. Group 1: Market Reaction - The misprinted Moutai saw a price increase from approximately 2,100 yuan per bottle to a peak of 2,500-3,000 yuan after the misprint was discovered, but this spike was short-lived [1]. - After the initial excitement, the price of the misprinted Moutai stabilized around 2,300 yuan per bottle, showing no significant difference from the corrected version [1]. - The overall market response to the misprinted Moutai was less than anticipated, with many resellers and liquor merchants noting a lack of sustained demand [1]. Group 2: Price Trends - The price of Moutai, including the misprinted version, is not as robust as previous years' zodiac editions, with the market for the Year of the Horse Moutai showing a slower decline compared to past products [1]. - Current market conditions indicate that the average recovery price for regular Moutai remains between 1,450 and 1,500 yuan per bottle, with the Year of the Horse Moutai achieving a premium of only 300 to 400 yuan, which is considered modest [3]. - The likelihood of price inversion for the Year of the Horse Moutai is low, although short-term declines in price are expected [3]. Group 3: Industry Sentiment - The promotional approach for zodiac liquors this year has been notably more subdued compared to previous years, reflecting a shift in market strategy among liquor companies [3]. - The attitude towards zodiac Moutai is becoming more rational, influenced by changes in consumer behavior and economic conditions, leading to a decline in speculative buying [3].