3 6 Ke·2026-01-26 05:29Group 1 - KFC has adjusted the prices of its delivery products by an average of 0.8 yuan starting January 26, while dine-in prices remain unchanged, raising concerns about the pricing strategy in the fast-food industry [1] - The price adjustment is a response to changes in operational costs and aims to ensure stable and healthy operations, with KFC stating that it is a necessary measure for the industry's healthy functioning [1] - Delivery prices for several core products are 3-4 yuan higher than dine-in prices, and when combined with a 6 yuan delivery fee and additional packaging fees of 0.8 to 1.1 yuan, the total cost for delivery can exceed dine-in prices by approximately 10 yuan [1] Group 2 - This is not the first price adjustment by KFC; the previous adjustment occurred on December 24, 2024, with an average increase of 2%, while core promotional packages remained unchanged [2] - Competitors like McDonald's have also been adjusting their prices frequently, with similar strategies observed in their pricing adjustments and delivery fee structures [2] - KFC has expanded its store presence in China since entering the market in 1987, with over 12,600 stores as of September 2025, and faces increasing delivery costs due to industry-wide pressures and upcoming social security policies for delivery personnel [3]