以旧换新新政深圳落地：港客买华为三折叠手机能省近2000元

Core Insights - The implementation of the old-for-new policy in Shenzhen in 2026 has significantly boosted local consumer spending, particularly benefiting both local residents and visitors from Hong Kong [1][3] - The consumption patterns of Hong Kong visitors have structurally changed, driven by policy incentives such as the departure tax refund, leading to an expansion in the types of products purchased [2][3] Policy Impact on Consumption - The departure tax refund policy has led to a notable increase in the number of tax refund stores in Shenzhen, with over 1,000 new stores added in 2025, bringing the total to over 2,000 [3] - The first duty-free store in Shenzhen opened in August 2025, marking a new phase in the inbound consumption market, with a diverse range of domestic products available [3] Visitor Statistics - In 2025, a total of 264 million people crossed the Shenzhen-Hong Kong land border, with an average of 723,000 daily crossings, a 14% year-on-year increase [4] - Hong Kong and Macau residents accounted for 171 million of these crossings, representing over 60% of total traffic, highlighting their importance in the consumption market [4] Consumption Trends - The share of Hong Kong visitors' spending in Shenzhen has increased from a few percentage points to approximately 20%-30% in certain shopping centers, with some categories nearing 40% [5][6] - The sales of departure tax refund items in shopping centers have seen a year-on-year growth of over 200%, with the number of tax refund transactions increasing by 13 times in the first 11 months of 2025 [6] Price Advantages - The departure tax refund provides significant price advantages for Hong Kong visitors, with potential savings of up to 1,040 yuan on high-value items like smartphones and laptops [7][8] - The average spending per transaction for Hong Kong visitors ranges from 5,300 to 6,000 yuan, with higher-priced items like computers driving up the average [8] Enhancements in Consumer Experience - Shenzhen shopping centers are enhancing the consumer experience for Hong Kong visitors by implementing bilingual services, optimizing payment methods, and providing shuttle services from border crossings [10][11] - The establishment of dedicated service teams in shopping centers aims to improve international service levels and facilitate tax refund processes [11] Broader Implications - The consumption trends driven by Hong Kong visitors are influencing other cities in China, with officials from cities like Xiamen and Wuhan seeking to learn from Shenzhen's practices in tax refunds and visitor services [12]