KFC的外卖贡献过半后,涨价开始了
Hua Er Jie Jian Wen·2026-01-26 05:58

Group 1 - KFC has initiated a new round of price adjustments for delivery products, effective January 26, with an average increase of 0.8 yuan, while dine-in prices remain unchanged [1] - The price adjustment is aimed at better addressing operational cost changes and maintaining stable and healthy operations, reflecting a common practice among fast-food chains to adjust prices in response to market cost fluctuations [2] - In Q3, KFC's delivery sales grew by 33% year-on-year, increasing the proportion of total restaurant revenue from 40% to 51% compared to the same period last year [3] Group 2 - The company has implemented various strategies to cope with rising delivery costs and the impact on profit margins, including enhancing dine-in efficiency and reducing reliance on third-party platforms through its extensive membership system and self-delivery team [3] - KFC's parent company, Yum China, aims to exceed 25,000 stores by 2028, with a target operating profit margin of no less than 11.5%, while KFC's restaurant profit margin is expected to remain above 17.3% by 2025 [4] - The external environment and internal structure are subject to change, necessitating continuous recalibration of Yum China's economic strategies [5]