肯德基回应外送产品涨价

Core Viewpoint - KFC is adjusting delivery product prices by an average of 0.8 yuan starting January 26, 2026, while dine-in prices remain unchanged. This adjustment is aimed at better managing operational cost changes and ensuring stable and healthy business operations [1]. Group 1: Price Adjustments - The average price increase for KFC's delivery products is 0.8 yuan, with specific promotional meal prices remaining unchanged [1]. - In December 2024, KFC previously raised prices by an average of 2%, with adjustments ranging from 0.5 yuan to 2 yuan [1]. - KFC had also reduced its delivery fee from 9 yuan to 6 yuan at the beginning of 2024, indicating a strategy to balance pricing and service fees [1]. Group 2: Store Expansion and Product Innovation - As of September 2025, KFC has over 12,600 stores in China, reflecting significant market presence [1]. - The company is actively launching new products and models, such as a new chicken wing product that gained rapid consumer popularity in Q3 2025 [1]. - KFC is enhancing its value offerings by expanding choices under 20 yuan to attract diverse customer segments across different cities [1]. - The "KFC Coffee" initiative has seen rapid growth, with over 1,800 stores now in operation [1]. Group 3: Industry Context - KFC's price adjustments are described as a normal market practice and a necessary measure for the industry to maintain healthy operations [2]. - McDonald's has also announced a price increase for some menu items by 0.5 to 1 yuan starting December 15, 2025, indicating a broader trend in the fast-food industry [2].