Core Insights - The article emphasizes the importance of correctly identifying competitors before conducting detailed analysis, as selecting the wrong competitors can render the entire report useless [1][2]. Group 1: Definition and Classification of Competitors - Competitors are defined as products that can divert user attention, time, or budget, not just those that offer similar products [2]. - Three categories of competitors are identified: direct competitors, indirect competitors, and potential competitors [2]. Group 2: Direct Competitors - Direct competitors are characterized by operating in the same market, targeting the same user base, and offering similar core functionalities, leading users to choose between them [3][4]. - An example provided is the competition between Doubao and Kimi, both AI dialogue assistants targeting C-end users [4][5]. Group 3: Indirect Competitors - Indirect competitors address similar problems but differ in product form, core functionality, or usage scenarios, potentially diverting users in specific contexts [6][7]. - Midjourney is cited as an indirect competitor to AI dialogue products, as it serves the broader need for AI-assisted creation but through different means [8][9]. Group 4: Potential Competitors - Potential competitors currently differ significantly in product form and functionality but may compete for the same user resources in the future [10]. - Douyin is mentioned as a potential competitor due to its large user base and capability to introduce AI features, which could disrupt the market [11][12]. Group 5: Analysis Directions - When selecting competitors, companies should consider the analysis direction, which can include business strategy, specific functionalities, and user overlap [13]. - Business direction focuses on the competitor's commercial logic and revenue models, while functional direction examines specific features and technical paths [14][15]. - User direction analyzes user overlap and migration costs, which can inform operational strategies [16][17]. Group 6: Sources for Finding Competitors - Companies can identify competitors through various channels, including app stores, industry reports, social media, and direct user feedback [18][19][20][21][22]. - App stores provide a direct source for similar products, while industry reports offer insights into market dynamics and player rankings [19][20]. Group 7: Practical Example - A practical example is provided for selecting competitors for the Deep Research feature, categorizing them into direct, indirect, and potential competitors based on their functionalities and market positioning [23][24]. Group 8: Summary Principle - The core principle for selecting competitors is to first understand who is competing for the same users, which informs the focus of the analysis [25].
真正威胁你的竞品，往往不在你的分析名单里
3 6 Ke·2026-01-26 06:21