内存价格暴走,高盛下调全球手机销量预期,中低端先扛不住
Hua Er Jie Jian Wen·2026-01-26 06:45

Group 1 - The core viewpoint of the articles is that rising storage chip prices are negatively impacting the global smartphone market, leading to a downward revision of expected smartphone shipments for 2026 by 6% to 1.19 billion units, indicating a year-on-year decline [1] - The increase in storage chip prices significantly raises the BOM (Bill of Materials) costs, particularly affecting entry-level smartphones, which are highly price-sensitive in emerging markets [2] - High-end smartphones, priced above $600, remain largely unaffected by the cost increases, with expected sales growth of 2% CAGR from 2025 to 2027, contributing to 70% of global smartphone revenue by 2027 [3] Group 2 - The demand for entry-level smartphones (priced below $200) is projected to decline at a CAGR of -4% from 2025 to 2027, with market share dropping from 44% in 2024 to 40% in 2027 due to rising costs [2] - The overall market value of smartphones is expected to maintain slight growth, with a projected increase of 2% to $581 billion in 2026, despite a decrease in shipment volumes [2] - In the hardware market, AI training servers are expected to see a significant increase in sales, with a projected growth of 56% in 2025 and 67% in 2026, while the PC market is expected to decline by 5% in 2026 [4]

内存价格暴走,高盛下调全球手机销量预期,中低端先扛不住 - Reportify