赛场即秀场，用户即C位：北京越野在京城德比之夜诠释“硬核陪伴”

Core Viewpoint - The event showcased the integration of Beijing Automotive's BJ40 range with basketball culture, emphasizing the vehicle's capabilities and brand philosophy [1][18]. Group 1: Event Highlights - The "Beijing Off-Road Brand Night" coincided with a CBA match, featuring a vehicle handover ceremony where Zhao Jinlun presented the BJ40 keys to soprano Chang Sisi [1][4]. - The event included interactive activities, such as a voting campaign for fans to select vehicles for basketball players Zhao Rui and Chen Yingjun, with prizes for participants [8]. Group 2: Product Features - The BJ40增程元境智行 is designed for both urban commuting and off-road adventures, boasting low fuel consumption and advanced features like intelligent all-wheel drive and safety systems [6][10]. - The BJ30旅行家, showcased alongside the BJ40, features a hybrid system that achieves a fuel efficiency of 5.85L per 100km, highlighting its competitive edge in the market [12]. Group 3: Market Performance - Since its launch in November 2025, the BJ40增程元境智行 has received over 5,217 orders within 24 hours, with cumulative sales of the BJ40 series exceeding 300,000 units [14][16]. - The BJ30旅行家 also performed well, achieving over 16,859 orders in the first 24 hours and leading in the 10-15 million SUV resale value rankings with a 68.5% retention rate [16]. Group 4: Brand Recognition - The BJ40增程 has been recognized for its quality, ranking first in customer satisfaction within the hard-core SUV segment according to the NEV-CACSI index [16]. - The brand has been awarded "AAA Market Quality Credit Enterprise" status, further solidifying its reputation in the automotive industry [16]. Group 5: Future Plans - Beijing Automotive plans to hold a new vehicle launch event on January 27, 2025, in Jiaxing, Zhejiang, introducing new models and initiating the "China Grand Circuit" project [20].