铺好“数字快车道” 年轻人用“体验”投票改变春节出行节奏与消费图谱

Group 1 - The upcoming Spring Festival holiday is expected to see a surge in travel, initiated by students who are traveling earlier than usual [1] - Data shows a significant week-on-week increase in flight bookings from January 12 to January 19, with travelers aged 18-22 accounting for over 20% of ticket sales, indicating a strong presence of young travelers in the early travel wave [4] - The reasons for students traveling early include flexible holidays, convenient transportation, and diverse experiences, marking the beginning of their Spring Festival celebrations with pre-holiday trips [8] Group 2 - A travel platform has launched products targeting the social attributes of the 18-22 age group, offering experiences that connect interests such as camping, outdoor activities, and cultural explorations, catering to young people's desire for adventure [11] - Social media has sparked interest in travel, with travel apps providing discounts for students, alleviating budget concerns and facilitating a seamless journey from planning to payment [12] - Young travelers are not only planning their holidays but are also influencing the rhythm and consumption patterns of Spring Festival travel through their experiences [14] Group 3 - According to the director of the China Tourism Research Institute, young tourists are creating new cultural spaces and travel scenarios, such as combining sports, culture, art, and music with tourism, driving market innovation and indicating that young consumers are a key direction for the future of the tourism industry [17]