商务部：2026年将组织开展20多场“购在中国”专题活动

Core Viewpoint - The Chinese government aims to stimulate domestic consumption in 2025, with a target for retail sales of consumer goods to exceed 50 trillion yuan, reflecting the resilience of the country's large market [1][2]. Group 1: Policy Initiatives - The Ministry of Commerce plans to enhance consumer spending through various policies, including optimizing the trade-in program for consumer goods and promoting the consumption of durable goods like automobiles and electronics [1]. - Specific measures include pilot reforms in automotive circulation and the introduction of practical policies to boost the economy, such as initiatives to promote first-time purchases [1]. Group 2: Activities to Boost Consumption - The government will organize over 20 "Buy in China" themed events and support 15 international consumption environment pilot cities to create a vibrant consumption atmosphere [2]. - Localized events will be encouraged to enhance consumer engagement through a unified theme and distinctive features [2]. Group 3: Improving Consumption Environment - Efforts will be made to accelerate the development of international consumption center cities and establish new consumption scenarios and business models [2]. - The goal is to create attractive new consumption environments that appeal to both domestic and international consumers [2].