商务部：2025年乡村消费品零售额达6.8万亿元 增长4.1%

Core Insights - The 2025 consumer market in China has achieved significant growth in both scale and quality, with total retail sales of consumer goods reaching 50.1 trillion yuan, marking a historic milestone of surpassing 50 trillion yuan. The contribution of consumption to GDP growth has reached 52%, reinforcing its role as a key driver of economic development [1] Group 1: Consumer Trends - Durable goods consumption has seen rapid growth, driven by the "old for new" policy, with retail sales of major appliances, communication devices, and furniture increasing by 11%, 20.9%, and 14.6% respectively, while passenger vehicle retail volume rose by 3.8% [1] - New types of consumption are thriving, with digital, green, and health-related consumption gaining momentum. The online retail sales of physical goods grew by 5.2%, and the market penetration rate of new energy passenger vehicles reached 53.9% [1] Group 2: Regional and International Consumption - Rural consumption has shown active performance, with the retail sales of consumer goods in rural areas reaching 6.8 trillion yuan, growing by 4.1%, outpacing urban growth by 0.5 percentage points [2] - The heat of inbound consumption is rising, supported by the expansion of visa-free countries and the optimization of tax refund policies for outbound travelers. Sales of tax refund goods have nearly doubled, and the implementation of the 240-hour visa-free transit policy has led to a nearly 30% increase in foreign visitors [2]