腾讯百度春节红包大战升级，豪掷15亿元推AI玩法

Group 1 - The core point of the article highlights the competition between Tencent and Baidu in the Chinese New Year red envelope campaign, with a total prize pool of 1.5 billion yuan [1] - Tencent announced a cash red envelope of 1 billion yuan through its Yuanbao app, featuring a new AI gameplay called "Pai" to enhance user engagement [1] - Baidu launched its campaign with a total prize pool of 500 million yuan, focusing on an "AI + immersive" experience with various interactive gameplay options [1] Group 2 - Baidu AI will serve as the chief AI partner for the 2026 Beijing TV Spring Festival Gala, further increasing the visibility of its activities [2]