永辉门店设置年货“喜市”专区

Core Viewpoint - Yonghui Supermarket has launched a new strategy called "New Yonghui New Year Flavor," featuring a dedicated "Joy Market" area in stores that showcases various traditional New Year goods and decorations [1] Group 1: New Year Strategy - Yonghui Supermarket has set up a "Joy Market" section in stores, offering items such as Spring Festival couplets, Fu characters, lanterns, and creative decorations [1] - The supermarket is hosting a three-day themed event from January 24 to 26, featuring tastings of traditional Laba porridge, discounts on Laba garlic, and innovative experiences like grilled lamb skewers paired with Laba garlic [1] - Yonghui has selected 30 high-demand products, seasonal fresh produce, and essential goods to offer special discounts, providing a one-stop shopping solution for New Year purchases [1] Group 2: IP Empowerment and Product Innovation - A highlight of this year's "Joy Market" is the introduction of products from popular IPs such as Sanrio and My Little Pony, featuring festive decorations that blend cute cartoon elements with traditional Chinese auspicious symbols [1] - The product development and creative design for traditional items have been enhanced, including 3D cartoon couplets and various fabric couplets, addressing common issues with traditional adhesive designs [1] - The "Joy Market" also features ancient-style lanterns made from faux sheepskin paper, 3D财神 (God of Wealth) ornaments, and woven Chinese knots, showcasing a blend of tradition and innovation [1]