【深圳特区报】“广货”消费电子专场燃动华强北

Core Insights - The "Guangdong Goods Go Global" spring action consumer electronics promotion event successfully took place in Shenzhen, attracting over 150,000 visitors and generating sales exceeding 2.5 million yuan in just four hours [3][4]. Group 1: Event Overview - The event showcased over 400 types of consumer electronics, including smart wearables and AI glasses, from 50 participating companies [5]. - Major platforms such as Alibaba, Douyin, Kuaishou, and Tencent provided promotional support, leading to a significant increase in online sales and viewership during live broadcasts [7]. Group 2: Sales Performance - The total viewership for live broadcasts exceeded 250,000, with sales from these sessions surpassing 2 million yuan, reflecting a more than 60% increase in average sales and viewership compared to regular days [7]. - Specific companies reported remarkable growth, with Ying Shi Innovation's live broadcast viewership increasing by 500%, and Shenzhen Mata Chuangxiang Technology's online sales rising by 300% [7]. Group 3: International Participation - The event attracted over 800 foreign buyers from regions including Europe, the Middle East, and others, indicating strong international interest in Guangdong's electronic products [8]. Group 4: Community Engagement - The event included promotional activities in three local communities, showcasing over 20 new products and highlighting the evolution of Guangdong's electronic industry from OEM to independent innovation [9]. - An international volunteer team provided multilingual translation and procurement guidance for foreign buyers, enhancing the overall experience [9].