Guan Cha Zhe Wang·2026-01-26 10:33Core Insights - BYD's overseas sales are projected to reach 1.0496 million units in 2025, marking a significant year-on-year increase of 145%, and this will be the first time BYD's overseas sales exceed 1 million units [1] - The company anticipates selling 1.3 million vehicles outside of mainland China in 2026, representing a growth of 24.3% compared to 2025 [1] - BYD's total sales for 2025 are expected to reach 4.6024 million units, setting a new annual sales record, with overseas sales accounting for 22.81% of total sales, up from just 10% in 2024 [1] Sales Strategy - BYD plans to introduce more new models in high-potential markets, including products from the Tengshi brand, and will further expand its dealer network [1] - The company is focused on enhancing global brand recognition as a key catalyst for international expansion [1] Production and Distribution - BYD is rapidly expanding its overseas sales channels, with plans to double the number of stores in Europe to 2,000 by 2026 and establish a complete supply chain for local production [2] - The company is increasing production capacity at its overseas factories to meet growing demand, with the Hungary factory expected to have an annual capacity of 150,000 vehicles and to commence production in March or April of this year [2] - BYD also has production bases in Thailand and Brazil [2]