Jim Cramer Shares How Amazon.com (AMZN) is Popular With Budget-Conscious Customer

Core Viewpoint - Amazon.com, Inc. (NASDAQ:AMZN) has seen flat share performance over the past year, with a year-to-date increase of 3.6%, while analysts express mixed sentiments regarding its growth potential in retail and advertising sectors [2]. Group 1: Stock Performance and Analyst Ratings - Amazon's shares are flat over the past year and have increased by 3.6% year-to-date [2]. - TD Cowen raised its share price target for Amazon to $315 from $300, maintaining a Buy rating, citing potential growth in advertisement spending [2]. - Bernstein has a $300 share price target and an Outperform rating, highlighting growth potential in Amazon's cloud business and retail margins [2]. Group 2: Competitive Landscape and Consumer Behavior - Jim Cramer emphasized the competitive pressure Amazon faces from Walmart, particularly in attracting price-conscious customers [2][3]. - Cramer noted that Amazon's offerings allow consumers to "trade down," which could be beneficial in the current economic climate [3]. Group 3: Advertising Business Insights - More than 60% of Amazon's customers plan to increase their advertisement spending, indicating a positive outlook for Amazon's advertising business [2].