省政协委员郑志雯：建议加快粤港澳大湾区黄金珠宝行业出海

Core Viewpoint - The Guangdong Provincial Political Consultative Conference emphasizes the need to accelerate the international expansion of the gold and jewelry industry in the Guangdong-Hong Kong-Macao Greater Bay Area to address overcapacity issues and promote cultural innovation [1][3]. Group 1: Industry Challenges and Recommendations - The Guangdong-Hong Kong-Macao Greater Bay Area is a key hub for the gold and jewelry industry, featuring a complete industrial chain from design to retail, but faces challenges such as structural overcapacity and intense competition [3]. - Recommendations include focusing on "going global" and "trouble-solving" by upgrading manufacturing and expanding retail channels, transforming the industry from passive order-taking to proactive market exploration [3][4]. - The establishment of a unified regional brand for the Greater Bay Area's gold and jewelry sector is suggested to enhance global market competitiveness [4]. Group 2: Manufacturing and Retail Strategies - In manufacturing, the proposal includes organizing systematic overseas exhibitions and trade connections, with government and industry collaboration to showcase high-end manufacturing capabilities [4]. - The retail strategy emphasizes transitioning from product output to brand and cultural output, with plans for a "Greater Bay Area Jewelry Brand Overseas Store Expansion Plan" to support local brands in opening flagship stores abroad [4][5]. Group 3: Digital Marketing and Cultural Promotion - The establishment of an international digital marketing service center is recommended to assist businesses with multilingual website development and cross-border e-commerce [5]. - Cultural promotion through overseas exhibitions themed on "Eastern Aesthetics" and "Lingnan Culture" is encouraged to enhance brand cultural connotation and international reputation [5][7]. Group 4: Talent Development and Support Mechanisms - The proposal includes setting up a "Going Global Service Hotline" and online platforms to provide services such as policy interpretation and market warnings for businesses [6]. - Collaboration between universities and international design institutions is suggested to cultivate talent in jewelry design and international brand management [6][7]. Group 5: Cultural Innovation and Preservation - The creation of a "Lingnan Cultural Innovation Demonstration Zone" is proposed to promote the creative transformation and innovative development of Lingnan culture [7]. - The plan includes establishing pilot areas for cultural innovation, enhancing financial support, and integrating digital technologies to revitalize historical cultural sites [8][9].