泡泡玛特股价一周内涨超20%

Core Viewpoint - The recent popularity of the PUCKY "electronic wooden fish" product has significantly boosted Pop Mart's stock price, which rose over 20% within a week due to the product's launch and collaborations [2][5]. Product Overview - The PUCKY "electronic wooden fish" transforms the traditional wooden fish into an electronic sound device, featuring good luck tags like "Wealth +1" and "Happiness +1" [2]. - The product was launched on January 15, with a blind box configuration of 6 regular characters and 1 hidden character, priced at 99 yuan per box and 594 yuan for a full set [2]. - The hidden character "Success" has seen its market price rise from 99 yuan to 396 yuan, a 300% increase, while the most popular regular character "Wisdom" increased from 99 yuan to 209 yuan, a 100% increase [2]. Market Response - Many stores have run out of stock for the PUCKY series, leading to increased prices on second-hand platforms [2]. - The "Success" hidden character has recently sold for around 275 yuan, with a premium of over 200%, while the "Wealth" character sold for approximately 134 yuan [2]. Company Strategy - Pop Mart has been continuously developing the PUCKY IP since its first launch in 2018, despite it not being among the top IPs in recent years [3]. - The company aims for a diversified IP strategy, as indicated by its management, who believe that having multiple IPs is a healthier business model [5]. Stock Performance - Following the product's success, Pop Mart's stock price surged over 20% since January 20, contrasting with a nearly 50% decline in the second half of 2025 [5]. - Citigroup reaffirmed a "Buy" rating for Pop Mart, anticipating growth driven by IP diversification and product innovation, with a target price of 415 HKD [5]. Consumer Insights - The "electronic wooden fish" has been recognized as an emotional relief product, appealing to younger consumers who enjoy sharing their experiences on social media [6]. - The interaction with the product and its hidden variants has contributed to its popularity and, consequently, the stock price increase [6].