市政协委员陈俊炜：借助新媒体平台让京郊文旅更有“记忆点”

Core Viewpoint - The development of suburban cultural tourism in Beijing is essential for rural revitalization and meeting citizens' high-quality leisure demands, but it faces challenges such as homogenization, service quality, and brand influence [4]. Group 1: Current State of Suburban Cultural Tourism - Suburban cultural tourism in Beijing has shown steady growth but still has gaps compared to the capital's standards and high-quality rural revitalization requirements [4]. - Current tourism projects are primarily traditional, focusing on activities like fruit picking and outdoor barbecues, leading to low-value-added consumption and a lack of diverse experiences [4]. - Successful examples, such as the Gubei Water Town and the integration of local culture with tourism, highlight potential pathways for development [4]. Group 2: Recommendations for Improvement - Strengthening brand development is crucial to create memorable experiences in suburban cultural tourism, utilizing new media and tourism exhibitions to establish new popular destinations [5]. - Promoting the integration of various tourism formats can enhance vitality, transforming single projects into a comprehensive industry chain that meets urban residents' short-term vacation needs [6]. - Addressing service shortcomings is necessary to enhance the warmth of suburban cultural tourism, including improving transportation, service standards, and developing nighttime economy facilities [6].