Choice Hotels International Announces 2025 Development Performance Fueled by Record International Growth and Sustained Momentum Across Key Segments

Core Insights - Choice Hotels International demonstrated strong development performance in 2025, highlighting the effectiveness of its strategy and global portfolio [1][3] - The company significantly expanded its international presence and achieved record results in the extended stay segment, positioning itself for continued success in 2026 and beyond [1][4] International Growth - Choice Hotels achieved breakthrough international growth, underscoring its commitment to long-term expansion [2][3] - The company acquired the remaining 50% stake in the Choice Hotels Canada joint venture, enhancing its growth potential in the Canadian market [6] - A multi-unit agreement for six new Ascend Collection properties in Québec marks a significant step in the Canadian market [6] - In Europe, the company signed a 50-unit Quality Suites agreement in France, nearly doubling its footprint there [6] - The introduction of MainStay Suites in Australia with seven properties marks the brand's entry into the country [6] - A landmark franchise partnership in China is expected to generate over 100 Comfort and Quality hotels in the next four years [6] - The company expanded its Radisson portfolio in Latin America, entering new markets such as Argentina and Suriname [6] - Agreements for three hotels in Kenya lay the groundwork for future growth in Africa [6] Extended Stay Segment - Choice Hotels' extended stay platform had its strongest year on record, with 66 new domestic extended stay hotels opened in 2025 [4] - The company signed 93 franchise agreements across its four extended stay brands, with WoodSpring Suites leading with 50 contracts [4] - The segment's performance was bolstered by a successful marketing campaign, "Stay in Your Rhythm," which unified the brands under a single value proposition [4] Upscale Portfolio - The upscale brands of Choice Hotels showed steady growth with 27 new domestic hotels opened in 2025 [5] - The domestic upscale pipeline grew to 133 hotels, with expected increases in 2026 [5] - Key initiatives were launched to enhance guest experience and operational efficiency, including a refreshed Ascend Collection identity and new amenities solutions [5] Core Brands Development - The core brands of Choice Hotels awarded 247 U.S. franchise agreements, reflecting strong demand from franchisees [7] - Country Inn & Suites saw a 50% increase in U.S. franchise agreements compared to 2024, while Quality Inn experienced double-digit growth with 57 agreements [7] - Major brand initiatives were advanced, including refreshed identities and a new coffee experience rollout across more than 2,000 hotels expected by mid-2026 [7]