Amazon(US:AMZN) Financial Modeling Prep·2026-01-26 18:05Core Viewpoint - Amazon.com, Inc. has been upgraded to a "Buy" rating by Roth Capital, with a new price target of $295, indicating confidence in its long-term potential despite current challenges [1][6] Stock Performance - Amazon's stock is currently trading at $239.16, reflecting a modest increase of 0.5% this week, with a daily range between $234.57 and $240.45 [2] - Over the past year, the stock has fluctuated between a high of $258.60 and a low of $161.38 [2] Investor Sentiment - Retail investor sentiment towards Amazon has declined, with a social sentiment score dropping to negative 0.15, contrasting with positive sentiment for other tech giants [3] - This negative sentiment is attributed to recent layoffs and concerns regarding AI-driven changes within the company [4] Layoffs and AI Concerns - Recent announcements of layoffs affecting AWS, retail, Prime Video, and HR divisions have contributed to negative sentiment, with CEO Andy Jassy stating these cuts are part of cultural changes due to AI adoption [4] Market Capitalization and Trading Volume - Amazon's market capitalization is approximately $2.56 trillion, with a trading volume of 33.78 million shares [5][6]