Amazon(US:AMZN) Benzinga·2026-01-26 15:00Core Insights - Deep-pocketed investors are adopting a bearish approach towards Amazon.com, indicating potential significant market movements ahead [1] - The options activity for Amazon.com is unusually high, with 37% of investors leaning bullish and 45% bearish, suggesting a divided sentiment among major players [2] Options Activity - A total of 24 extraordinary options activities were highlighted for Amazon.com, with notable trades including 5 puts totaling $179,673 and 19 calls amounting to $1,177,719 [2] - Major market movers are focusing on a price band between $230.0 and $265.0 for Amazon.com over the last three months, indicating a strategic interest in this range [3] Volume & Open Interest Trends - The analysis of volume and open interest reveals significant liquidity and investor interest in Amazon.com's options, particularly within the strike price range of $230.0 to $265.0 over the past 30 days [4] Significant Options Trades - Notable options trades include: - A bearish call sweep for a strike price of $245.00 totaling $184.4K [7] - A neutral trade for a strike price of $250.00 totaling $150.5K [7] - A bearish call trade for a strike price of $235.00 totaling $95.7K [7] - A neutral call sweep for a strike price of $265.00 totaling $69.3K [7] Company Overview - Amazon.com is the leading online retailer, with retail-related revenue constituting approximately 74% of total revenue, followed by Amazon Web Services at 17% and advertising services at 9% [8] - International segments account for 22% of Amazon's total revenue, with significant contributions from Germany, the United Kingdom, and Japan [8] Market Standing - Recent expert ratings suggest an average target price of $294.0 for Amazon.com, with analysts from TD Cowen, Jefferies, Wells Fargo, and Cantor Fitzgerald maintaining buy or overweight ratings with target prices ranging from $260 to $315 [10][11][12]